Glossary

An opinionated collection of terms and concepts to help your customer-facing teams understand each other.

Narrative Design

A strategy for developing higher quality stories, through frameworks that make storytelling more consistent and intentional.

Product Enablement

A strategic process designed to make sure people in an organization have the knowledge, tools, and resources they need to effectively communicate the value of a product to customers.

Seasonal Release

An episodic approach to bundling and promoting themed product releases. Typically packaged by season "Winter 2025" or quarterly "Season #8" with dozens of features built around a single narrative.

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